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Why real estate AI needs to do more than write copy

May 11, 2026

Write the email. Rewrite the email. Make it sound warmer. Make it shorter. Add urgency. Now make it sound like me. That is how a lot of us use AI today. And yes, it helps. But we’ve also been doing that for a while now. So, what comes next? Well, what if AI prompted us […]

Agents take a 15% split and still make 6 figures? How this brokerage does it

May 11, 2026

Chris Watters' team closes hundreds of deals a year by letting agents focus on what actually matters: converting appointments.

Where should real estate listings live? The Download

May 11, 2026

Local or national? Private or public? Leaders in the real estate industry are rethinking where listings should be available and how consumers shop for homes.

Musk, OpenAI and a trust problem that isn’t going away

May 11, 2026

The Musk vs. OpenAI courtroom battle is about more than ownership and valuation. It's accelerating a skepticism that was already building.

Another spring, another dud, Intel’s Client Pipeline Tracker suggests

May 11, 2026

The housing recovery may be on hold — again. Real estate agents and executives lift the veil on why their business prospects have dimmed.

Existing-home sales defy consumer gloom, NAR data shows

May 11, 2026

Consumer confidence sat near historic lows in April, while the stock market climbed to record highs. Existing-home sales rose anyway, and NAR's chief economist says affordability is why.

Concierge Auctions launches turnkey service with Vesta Home

May 11, 2026

Concierge Auctions has partnered with Vesta Home to fully furnish luxury listings worth $10 million or more.

EXp says NextHome gives it an edge amid consolidation. ‘We’re off to the races’

May 11, 2026

Picking up the franchisor could make eXp an attractive option for agents and brokers at firms that were recently acquired during consolidation rush, eXp execs say.

Jerome Powell is stepping down as Fed chair. Explore his tenure with our interactive timeline

May 11, 2026

Jerome Powell is set step down later this week after a particularly eventful time leading the Federal Reserve.

How I built a chief of staff with Claude Cowork

May 11, 2026

Audie Chamberlain connected Claude Cowork to his email, calendar, Slack, Clickup, Rechat and Google's Chrome Browser, then turned it into a chief of staff that outlines priorities for the day.

8 tips for working with homesellers who have sub-4% mortgages

May 11, 2026

Sellers who are forced to move due to a job change or life event need help making the transition to a higher mortgage rate, Clever's Luke Babich writes.

What won’t happen: The 3 market myths holding your clients back 

May 10, 2026

What matters most right now is providing information and clarity for real estate clients, Jimmy Burgess writes. That's how you become a trusted advisor.