Resources

Gen Z is ready to buy: Boost your business by mastering co-buying

Dec 11, 2025

Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal will lead agents to a new stream of income in a stalled market, writes Annette DeCicco. 

8 reasons your brokerage needs an agent recognition plan

Dec 10, 2025

If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy.

Homebuyer demand stays strong as mortgage rates stabilize near 2025 lows: MBA lender surveys

Dec 10, 2025

With mortgage rates still hovering near 2025 lows, purchase loan applications hit their second-highest level of the year last week after adjusting for seasonal factors.

Fed cuts rates for 3rd time in 2025, but might cut just once next year

Dec 10, 2025

The 9-3 split vote reflects differing views on whether the central bank's biggest worry is inflation or rising unemployment, with data lagging after the government shutdown.

Forget ‘write me a post’: Use AI to build better client relationships

Dec 10, 2025

Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business.

EXp Realty promotes 2 execs to new leadership positions

Dec 10, 2025

Carrie Lysenko is now Chief Technology Officer, and Holly Mabery is Chief Brokerage Officer, a newly created role at the firm.

EXp Realty promotes 2 staffers to the C-suite

Dec 10, 2025

Carrie Lysenko is now Chief Technology Officer, and Holly Mabery is Chief Brokerage Officer, a newly created role at the firm.

Take a peek inside NAR’s legal strategy with Jon Waclawski

Dec 10, 2025

NAR General Counsel Jon Waclawski breaks down everything from Sitzer-Burnett fallout to buyer agreement rules and commission transparency, outlining what’s required now and how NAR plans to steady the path forward. It’s one of the most candid legal conversations yet from inside NAR.

Better Homes and Gardens: Homebuyers ‘won’t settle for less’

Dec 10, 2025

Homebuyers are seeking earth-toned hues, indoor-outdoor spaces, large windows and lush landscaping in 2026, according to Better Homes and Gardens Real Estate's latest trends report.

Don’t wait for spring! 9 reasons NOW is the smart time to buy

Dec 10, 2025

The holiday season may actually be one of the best times of the year for savvy homebuyers to make their move, coach Darryl Davis writes.

Make moving day smoother by handling the logistics for clients

Dec 10, 2025

Want to make everything easier for your clients, so they’re singing your praises to family and friends? Troy Palmquist says digging into the moving day details is the way.

Are we training sales robots with dangerous client mindsets?

Dec 9, 2025

Transactional selling might win you a one-time real estate deal, Josh Ries writes. Consultative selling builds a business that lasts.