Resources

Switching brokerages? Here’s your ultimate brand transition playbook

Oct 8, 2025

Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact.

Homebuyers froze deals at a record rate in August: Redfin

Oct 7, 2025

Homebuyers are freezing their purchasing plans at increasingly higher rates, according to Redfin's latest market report. Fifteen percent of contracts, or 56,000, were canceled in August, the highest level since Redfin began tracking the metric in 2017.

Your 1st 5 minutes with ChatGPT: A no-fear guide for agents

Oct 7, 2025

Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you.

Compass-Anywhere: Scale doesn’t mean losing culture and quality

Oct 7, 2025

Don't fear the scale of a combined Compass and Anywhere, luxury expert Mickey Alam Khan writes. Instead, lean into your differentiators and your unique value proposition.

Before Compass: Lessons from Robert Reffkin’s leadership style

Oct 7, 2025

Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder's approach to leadership and business.

Marketing overload: How to cut the clutter and reclaim your time

Oct 7, 2025

Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths.

How to WOW your clients with a simple communication strategy

Oct 7, 2025

While you can't control the market or the latest industry headlines, you can control your timely and clear communication with clients, coach Darryl Davis writes.

Fannie, Freddie close NY offices as Trump battles Letitia James

Oct 6, 2025

The Trump administration is using its tight control over the mortgage giants to continue a vendetta against New York attorney general and other political opponents, critics say.

ChatGPT opens platform up to apps, and Zillow jumps on board

Oct 6, 2025

OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT.

CoStar says Zillow ‘always ready to play the victim’ in latest response

Oct 6, 2025

CoStar Group has filed an opposition letter in response to Zillow signaling its forthcoming filing of a motion to dismiss in a lawsuit over CoStar-copyrighted images.

48% of Americans blame investors for ‘unreasonable’ housing costs

Oct 6, 2025

A staggering 93 percent of Americans believe housing costs are "unreasonable," according to Searchlight Institute's latest affordability survey.

Top 5 AI trends every real estate brokerage should know

Oct 6, 2025

AI adoption is reshaping real estate marketing, but brokerages risk falling behind if they don’t support their agents.