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Homebuyers like ‘high-touch’ loan advisors equipped with tech tools

Nov 12, 2025

Technology like AI is helping lenders do a better job of providing useful guidance and advice to borrowers, boosting customer satisfaction and repeat business: J.D. Power.

Homebuying off to strongest November start since 2022

Nov 12, 2025

Rebounding mortgage rates didn't stop buyers from shopping for deals last week, with requests for purchase loans up 6 percent last week compared to the week before and 31 percent from a year ago, according to lender data tracked by the Mortgage Bankers Association.

American Real Estate Association hires Mary-Frances Coleman as inaugural executive director

Nov 12, 2025

Real estate vet and legal expert Mary-Frances Coleman is the association's first executive director. She said one of ARA's biggest challenges will be dealing with the "that's the way it's always been done" mentality.

Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market

Nov 12, 2025

In this exclusive interview with Inman, the least dramatic "Selling the OC" cast member gets candid about real estate, reality TV and real life ahead of the Nov. 12 Season 4 premiere.

Realtor.com puts ‘spotlight’ on listing agents with new feature

Nov 12, 2025

Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings. Spotlight's launch coincides with a major update to Local Expert, a lead generation tool that gives agents prominent placement on home and directory search results.

How the 50-year mortgage could kill agent profitability

Nov 12, 2025

When equity grows more slowly, so does the seller pipeline, broker Josh Ries writes. For agents, that means more lead gen and longer timelines between transactions.

Why 88% of agent conversations never make it to the CRM

Nov 12, 2025

On this episode, Cloze CEO Dan Foody reveals that 88 percent of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year.

‘Selling the OC’ drops today. Get to know the agents

Nov 12, 2025

We asked The Oppenheim Group's Orange County agents to share three things most people don't know about them. Here are the Netflix stars’ fun facts, along with personal pictures.

Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet

Nov 12, 2025

In advance of its drop on Netflix on Wednesday, Oppenheim Group President Jason Oppenheim shared with Inman why the latest season of "Selling the OC" is the best one yet, and why the Newport Beach market is thriving.

3 essential AI prompts to make real estate writing easier than ever

Nov 12, 2025

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy.

ALTA takes aim at seller impersonation fraud: What to know

Nov 11, 2025

As seller impersonation scams surge, the American Land Title Association is launching new protections, writes new contributor and current ALTA president Richard H. Welshons.

Should real estate agents have tattoos? The pros weigh in

Nov 11, 2025

Austin Victoria of "Selling the OC" talks about balancing personal expression and professionalism in an industry that is rapidly evolving.