Resources

7 ways to take a landing page from lead killer to conversion machine

Jun 30, 2026

The landing page creates action. The follow-up creates conversion. Josh Ries offers seven ways to improve both.

How to adjust your approach for different buyer personalities

Jun 30, 2026

Whether you're working with a nervous first-time homebuyer or an experienced repeat client, Luke Babich writes, your approach can make all the difference in their level of comfort during a transaction.

Roomvu CEO on the new era of AI marketing in real estate

Jun 30, 2026

Roomvu CEO Sam Mehrbod on the launch of Engage Pages, why agents waste money on fragmented marketing tools and what AI-powered real estate marketing looks like in practice.

New agent, phantom buyers and the career-ending consequences

Jun 30, 2026

A California agent created three fake offers to keep a luxury listing from expiring. Troy Palmquist and Summer Goralik look at how the scheme unraveled in their latest True Crimes of Real Estate episode.

The real estate trap I built for myself, one yes at a time

Jun 30, 2026

For years, I thought saying yes made me a better leader, Keith Robinson writes. It turns out it was making me worse at the things that mattered most.

Google expands home listing ads. How can agents participate?

Jun 30, 2026

Bright MLS' participation offers one of the best looks at how Google’s HouseCanary-powered home listing experience may work in practice.

We can’t be bought, and we won’t be bullied

Jun 29, 2026

Inman does not work for the biggest brokerages, the loudest portal or whoever is writing the largest check this quarter. We work for the agents and brokers.

A record 20% of house hunters looked to relocate in Q1

Jun 29, 2026

A record share of U.S. house hunters looked to leave their home metro in the first quarter, Redfin found — and the data reveals which markets are still drawing movers and which pandemic boomtowns are losing them.

The 2-track conversation every real estate agent needs to nail now 

Jun 29, 2026

When a potential buyer asks about dual agency, Darryl Davis writes, agents need to honestly communicate the potential drawbacks.

The No. 1 negotiation mistake real estate agents make

Jun 29, 2026

In this episode, Brown Harris Stevens top-producer for 11 years, Lisa Lippman, discusses why great negotiators remove their own emotions from the transaction.

Down market, zero budget: The lead-gen playbook that actually works right now

Jun 29, 2026

These low- and no-cost lead-gen strategies are built for exactly this kind of market — and they'll still be working when it turns.

Your listings, your feed and the AI in between

Jun 29, 2026

The path from buyer curiosity to listing page ran through the same handful of portals for two decades. That infrastructure is starting to move — and the agents paying attention now will be the ones ahead of it.