Resources

Pulte pledges Fannie, Freddie’s help in curbing home purchases by institutional investors

Jan 9, 2026

Trump's promise to "ban" large institutional investors from buying more single-family homes renews the debate over whether such a move would be legal — or make much of a dent on affordability.

How to create launch events that earn media attention, social buzz and buyer urgency 

Jan 9, 2026

Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action.

IDX reform is the real fight no one wants to have

Jan 9, 2026

Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back.

A $3K commission saved me: Here’s why niche marketing wins

Jan 8, 2026

While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes.

With mortgage rates down, home payments hit lowest level in 2 years

Jan 8, 2026

The 4.7 percent annual drop in monthly payments has yet to bring buyers or sellers back to the market in a significant way, but this may largely be due to seasonality, economists say.

Does Luxury Presence’s $37M Series C forecast a big year for proptech investment?

Jan 8, 2026

Luxury Presence's Series C consists of $22 million in equity financing led by repeat lead investor Bessemer Venture Partners. Others taking staking in the round include NextEquity, GSBackers, TPC, and Adam and Jade Mills. The round was finalized with a $15M debt facility with J.P. Morgan.

How one of California’s largest brokerages hit 90% retention without chasing headcount

Jan 8, 2026

"We don’t build rosters. We build careers": FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry.

‘No listings, no eyeballs, no sales’: Zillow docs outline plans to win the private listing battle

Jan 8, 2026

"Listings are the lifeblood of our company. No listings, no eyeballs, no sales." A trove of newly released documents in the lawsuit between Zillow and Compass sheds light on the private listing fight.

This simple recruiting framework boosts your brokerage’s visibility

Jan 8, 2026

Recruiting expert Brett Jennings explains why brokerages that organize their value into a clear growth framework stand out in a crowded recruiting landscape.

Here’s the fastest way to reach new real estate clients without breaking fair housing laws

Jan 8, 2026

Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes.

Compass set to close Anywhere merger Friday after shareholders approve deal

Jan 8, 2026

Compass also plans to offer up to $862.5 million in convertible senior notes in a private offering after 99 percent of Compass and 72 percent of Anywhere shares were cast in favor of merger.

Trump seeks to ban institutional investors from buying single-family homes

Jan 7, 2026

The president's announcement was made against the backdrop of high inflation, which Trump blamed on former President Biden and Democrats in Congress.