The reality is that less than 15 percent of buyers and sellers use the same agent again and it’s not for the reason you may think.
Doing a good job is the foundation, but isn’t the determining factor. Maintaining top of mind awareness is what will earn repeat and referral business.
Content marketing provides information that consumers consider valuable. It needs to help your contacts and differentiate yourself as their personal voice of real estate so they’ll not only use you next time, but refer you to their friends.
The solution is simple: determine your market; determine your message; and market your message. The best part of maintaining top of mind awareness is that it can be automated.
Thanks to Pat Zaby, CRS, for another great tip. Pat is a broker/owner at Pat Zaby & Associates in Dallas, TX. Pat has been a CRS since 1977.Have you seen the new TRSMag.com? The online version of The Residential Specialist is brand new. The design is cleaner, the navigation is easier and the content is fresh.