A sign in a yard has a dual purpose: it is meant to give information and to receive leads. If you want to kill it in real estate this season, do a quick evaluation of the quality of your signs. Make sure your name and phone number can be read from a distance of 30 feet from the sign. This is especially important for passersby who are moving at a high rate of speed in a car.
Does your sign capture homebuyer information? With the right systems, you can get the phone numbers of those individuals who are interested in your listing. Text response systems and toll-free automated response platforms will capture the phone numbers of prospective buyers. Forget about a flyer box. When you use systems like these, not only do you deliver the information in seconds, but you also capture a prospect’s phone number.
Thanks to Melissa Zavala, CRS, for another great tip. Melissa is a broker/owner of Broadpoint Properties, Inc. in Escondido, CA. Melissa has been a CRS since 2016.