A longer lead time is important for a perfect open house. Roughly two weeks ahead of time, I create a postcard mailing of roughly 50 to 100 pieces to prospects and possible referral sources. When I want to reach a larger audience in the area, I use the U.S. Postal Services’ Every Door Direct on its website, (eddm.usps.com). I can select an area, and get all of the addresses for that region. The demographic tools on the site let you select various audience features such as age and income.
Thanks to Michael Selvaggio, CRS, for another great tip. Mike is a broker/owner of Delaware Homes, Inc. in Townsend, DE. Mike has been a CRS since 1983.