Inman Select

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. Tune in, so that when your clients ask, you’ll be the expert. This week, host favorites Abode and SimpliSafe face off.

There are plenty of bathtub options on the market, ranging from durable fiberglass and acrylic to high-style cultured marble. Here's what homeowners need to consider before choosing a new tub.

Some innovations — novel or not, untested or not — change how the real estate industry works. Others fall by the wayside.

Jonathan and Drew Scott, stars of the HGTV series Property Brothers, stress the importance of getting permits for DIY work.

The expansion marks Zillow's third market in California and 20th nationwide, putting the iBuyer in line with Opendoor.

The iBuyer platform will join Zillow Offers, Opendoor and Offerpad in a crowded but popular market.

Homebuyers and sellers are often motivated by the market and inventory — signals that buying or selling a home is a smart financial decision at that time. But a segment of buyers and sellers can’t always wait for the right time. They have to buy or sell when their boss, the United States government, tells them it’s time to do so.

Recently, Arianna Huffington, Founder of the Huffington Post and CEO of Thrive Global, reported on a new Statement on the Purpose of a Corporation from The Business Roundtable. This association of top American CEOs created a pledge to deliver long-term value to all stakeholders and consumers, invest in employees, and support the communities they serve.

“We offer that tool, if only our agents would use it!” These words are uttered by nearly every leader of a brokerage firm. Each day, agents and teams eagerly present the next ‘game-changing’ tool to their brokerage leadership with the promise of it making them more productive.

Every once in a while, a property is put on the market that is so exceptional in its luxury, history, or setting that it surpasses other high-end offerings by leagues. These superlative listings are commonly referred to as trophy properties — and throughout my career, I have had the privilege of showing and selling a number of them.

Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to connect with agents — but none are geared toward today’s socially driven, tech-savvy millennials.

The real estate landscape has changed, and with it, Keller Williams. Today, Gary Keller is back in the CEO seat, guiding Keller Williams through the fourth industrial revolution and focusing on developing an innovation engine that changes the game.

The Harvard Business Review reported that men will apply for a job if they meet 60% of the qualifications, but women will only apply if they meet 100% of them. That poses a question for anyone who wants to close the gender leadership gap. Nothing can fully, 100%, prepare you to lead an organization — except actually leading an organization.

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the common marketing mistakes I’ve seen.

If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that's through streaming media.