While many brokers may have earned multiple designation, those acronyms don’t indicate how much experience they have and most clients don’t understand what those acronyms mean unless you explain it to them. Agents can earn a certificate sitting in front of a computer for a few hours, but with the CRS Designation, agents need to document that they have completed a minimum number of transactions. It’s one of the few designations that require agents to prove their experience in the field.
To promote my CRS designation, I include data in my listing presentations from the CRS website comparing the production of a CRS with that of the average REALTOR®. I also share CRS flyers on my Facebook page and display the CRS Designation logo on my About Me page.
It’s really the expertise and experience that CRS agents bring to the table that matter to clients. A client recently hired me because I focused on the transaction differently than non-CRS agents. I focused on my 20 years’ experience, negotiation skills and expertise in pricing the property to help him sell his home.
Thanks to Andrea Lard, CRS for another great tip. Andrea is a Broker Associate with Berkshire Hathaway Home Services Innovative Real Estate in Northglenn, CO. Andrea has been a CRS since 2012.