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Stop Doing Listing Presentations

Jul 24, 2017
whats in it for me

A presentation is about you presenting you.

Sellers want to know how I can help them.  

When I meet a seller for the first time, we have a marketing consultation-—a two-way conversation.

They talk about concerns and I talk about my services that address those concerns.

Sellers want to know what’s in it for me, and that means delivering a benefits-driven format instead of listing features. 



Karen Hall

Thanks to Karen Hall, CRS, for another great tip. Hall is Managing Broker with @home Real Estate in Alexandria, VA. Karen has been a CRS since 2009.