When you look at a virtually staged room, even though it’s all digital furniture, compared to an empty room, there’s no question which is better. A staged room evokes emotions you just don’t get with a blank room. With virtual staging, the cost-benefit equation changes significantly. The obvious plus-side to virtual staging over traditional staging is that it’s far cheaper. However, it’s important to make it clear that the virtually staged photos are not what the buyer can expect at a showing.
Thanks to Grace Uhlhorn, CRS, for another great tip. Grace is a broker associate at Keller Williams Realty in Memphis, TN. Grace has been a CRS since 2005.