Search

Connect Blog

The 3 Most Powerful Words

Apr 03, 2017
bolt

I was reading an article this week, and a single point stood out to me like a lightening bolt. The three most POWERFUL words you can use in your marketing are: YOU, BECAUSE, & NOW.

YOU  - It's about what matters to your audience, not about what matters to you. So much of our messaging is based on what is important to us, but truly effective messaging is not about us, it's about them.

BECAUSE - This is the why, the entire reason why they care at all about what you are saying, selling, or delivering. Because moves your message from "look at me!" to "let me help you!"

NOW - It's has to be something that is timely and relevant, and important to them at this very moment.

Does your marketing include these elements? I challenge you to look at it today, before you hit post, click send, drop it in the mail, or leave it on a doorstep. Does your message speak to your audience, or does it only talk about you?

-Valerie Garcia. On Tuesday, April 18 at 1:00PM Central time, Valerie will present a CRS webinar, Dance Like Everyone is Watching: Why Content Matters.

 
 

5 comments

Leave a comment
  1. Andrew Barnett | May 12, 2018
    There are many dissertation web sites on-line as you furthermore acquire simply said within your internet site. daily meeting
  2. priya | May 08, 2018

    Painting is poetry that is seen rather than felt, and poetry is painting that is felt rather than seen 

    CCTV Camera
    pest control services
    Avriq Us
    termite control services
    PC Optimization
    windows installation
    data recovery
    pest control services in gurgaon

  3. David Ryan | Apr 23, 2018
    To look at gotten on your blog site nonetheless setting treatment plainly only a little little bit of submits. Agreeable technique for potential future, We are book-marking at a stretch secure varieties stop rises together. http://www.craveklothing.com
  4. Bobby Ramos | Apr 21, 2018
    I like all the content articles, I really cherished, I would like more information concerning this, due to the fact it is extremely great., Thank you regarding talking about. 123movies
  5. Guadalupe Gentry | Mar 29, 2018
    Thanks, thanks a lot for all of this motivation and I feel enlightened now. After having come across the best essay writing service reviews, I'm simply so delighted with everything. Now I better work on my project, which I've been delaying for so long.

    Leave a comment