Six Books that Helped My Business

written by Jenna Koontz, CRS
Poland, OH   
Feb 11, 2021

All of these books came to me as recommendations from different agents in the business as well as other business owners. I am always trying to get inspired with new ideas for myself and my business by learning and reading. The books on my list are ones I read in the beginning of my real estate career and I go back to them at times when I need a fresh perspective. I have also recommended these books to friends and other agents. Theses are in no particular order because they all cover different topics and are great in their own way.

  1. Go Giver by Bob Burg and David Mann – I was given this book when I did the Ninja Installation. It is a quick read and completely changed my view of ‘salespeople’. It is something I go back to when I think about how I can help other agents, affiliates and customers. I have also bought many copies for friends who are thinking about getting into real estate or who are in sales for other industries.
  2. Never Split the Difference by Chris Voss – I was looking for ways to improve my negotiation skills and my manager recommended this to me. The book takes you through principles that are easy to understand and that you can use at work, at home or when making a purchase yourself. In business it has helped me to sharpen my thinking and adjust properly to when others may be trying to use tactics on me.
  3. Extreme Ownership by Jacko Willink and Leif Babin – Written by two US Navy SEAL officers, that take lessons from the battlefield and related them to business and life. This book gave me great perspective, to recognize the skills my past managers (from other industries) had, and ones that they didn’t fully develop. It makes me think about how I handle issues in my own business, the type of entrepreneur I want to be and the style of leadership I want to have.
  4. The One Thing by Gary Keller – I suffer from having big ambitions and little patience. I want to do it all and get angry when I am not as far along as I feel I should be. This booked helped me realize I can get it all done, and how to do it effectively. It provides great tips to help prevent you from getting side tracked and to fully develop mastery for yourself.
  5. Excellence Wins by Horst Schulze and Dean Merrill – Written by the man who revolutionized high professional standards and customer service, this is a great book for any one that must interact with other people to get a job done. This is how to create a culture and embrace excellence in your business and how to become a servant leader for employees to learn from. It describes how to problem solve and create systems so excellence can win over the competition.
  6. The Happiness Advantage by Shawn Achor – Having a positive outlook can be hard. This book not only explains the importance of being happy on your health, but also your success. The science and psychology behind the easy to apply tactics to help improve your life and your happiness.