Meet Rich Sands, CRS


There isn’t a time when Rich Sands, CRS doesn’t remember leading a class full of students. For fifteen years he brought out the best in high school students. He took that leadership to the real estate industry and has spent the past 19 years helping, inspiring, and facilitating real estate agents specifically, and sales people in general.

Now, an experienced international presenter, instructor, and keynote specialist, Rich specializes in helping people master their sales skills in any situation. His flagship presentations, “Want Success? Focus on BS!,”  “Why Your Grandparents Should Direct Your Marketing,” and “Creating Listing Abundance” integrate the key practices needed to engage and impress consumers of all kinds.

Presently, he is President of Rich Sands Seminars ( and works closely with international real estate franchise systems, independent brokerages and companies in all industries that want to their people to learn in an informative, relevant, stimulating atmosphere. As a Certified CRS and NAR/REBAC instructor since 2004, he conducts dozens of courses each year for the National Association of REALTORS® and Residential Real Estate Council.

While Peak Performance is Rich’s passion, it is not the only one. He began running in 1966, ran collegiately and continues to “pound the pavement and the trails” having competed in over 500 races including 17 marathons and logging nearly 114,000 miles. This year’s challenges are the Chicago and Cal International marathons. The link to Rich’s running blog, Run Spittle, is

Aurora, CO
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Special Gift

I can honestly tell you that you have a special gift and I am thrilled that you were the one we chose to teach because you touched a lot of lives in just two and a half days. How many people could keep 51 people engaged for 2 days and those people love you so much that 41 of them sign up on the spot to see you again in October? Thanks you for everything!! I really think you’re the best!!! I love education and your class was by far the BEST class I have ever taken!!! ~ Dede Markle, Trussville, AL

Great Orator

I had a million things going on before I started a 2 day class that was orchestrated by some wonderful sponsors and my good friend Carol Murphy, to then be blown away by the wonderful class of peers & students that were apparently as eager as I was to learn from a teacher that I have not been as impressed with for many years. What a stand up guy and a great orator; who can and will make a difference in my career. Learned a lot and enjoyed it! Way to go Rich, God Bless. ~ Tony Apotsos, Cleveland, OH

Right on the Money

Rich, you were, quite simply, right on the money at what we needed. You have a gift for putting ‘The Rubber On The Road.’ I have had nothing but wonderful comments from literally everyone who attended from our company. The proof is always in the pudding and I guarantee that we will have more transactions this year because we now have a PRESENTATION, thanks to you. ~ Jim Nelson, Rochester, MN

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