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Video Marketing: No More Vanilla

Course Information General Information

View the free RRC Week webinar recording, Video Marketing: No More Vanilla, with Michael Thorne, CRS., recorded on September 12, 2017.

What to Expect

Video is proving to be one of the most effective ways to corner the online real estate market. With all the technology and platforms to market yourself, it is time to get away from basic vanilla marketing. Think of it like ice cream and market Butter Nut Crunch to those that love it, and Cherry Garcia to those who dig that edible tribute flavor. It is time to start speaking differently to people based on where they live, their income, their demographics, and their interests. Video marketing can help segment your market and reverse engineer the messaging to a more targeted audience. Our industry is good at marketing vanilla: you see it in our photos, flyers and social media posts.

Many people like vanilla, but they don't love it. If you want buyers and sellers remember you and your listings, you need to give your audience something that's valuable and makes you stand out. The bottom line is nobody is going to walk across town for vanilla. Michael will show you how to cut through all the noise and leverage video to connect with people in a more meaningful way.

Meet Michael

Michael Thorne, CRS became a licensed REALTORĀ® on his 19th Birthday and is a 24-year industry vet. He works on a team with two other dynamic REALTORSĀ®: Jorda Maisey and Trisha Bongers in the Vancouver suburb of Langley, BC. The team has always been on the cutting edge of real estate technology. With a strong focus on digital content as it relates to the recent culture shift, Michael was recently nominated for Inman's Most Innovative Broker/Agent Award.

With RRC webinar recordings you will have access to:

  • The recording of the live webinar to view on demand
  • A recording of the webinar compatible with your Smartphone, iPad, or Tablet PC
  • A PDF of the webinar slides
  • The audio only MP3 files from the webinar

Format: Recordings
Credit(s): 1

Cancellation Policy

Unless otherwise stated, RRC classes operate under the following cancellation policy:

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.