It seems like every state is reviewing its advertising
laws, especially as they relate to teams, and the Code of Ethics Article 12 has
always been the paramount advertising compliance policy. Sometimes the state
and code don't match, so it's imperative to know the difference and which one
you should follow. By creating the right format in the first place for all of
your posts, you can stay on the right side of the law! Because most promotion
is currently done online, it's important to know the guidelines for compliance.
More and more boards have instituted citations for bad posts, and many states
are fining agents, especially when they don't use a company name in the post!
In addition, many of the the companies selling lead-generation and advertising
products to agents don't have any idea what the rules are, so the templates
that they provide are not in compliance.