About the Event

Sell-a-bration® is the place to be and be seen as a residential real estate agent!

It’s where the most successful REALTORS® in the industry come together to build relationships, learn new business strategies and obtain the latest resources aimed at growth and higher earning potential.

Pre-Conference Friday  |  March 4, 2022  |  9am – 5pm
Welcome Reception  |  March 4, 2022  |  6:30pm – 8pm
Sell-a-Bration Day 1  |  March 5, 2022  |  9am – 5pm

RRC Night Out  |  March 5, 2022  |  6pm – 8 pm
Sell-a-Bration Day 2  |  March 6, 2022  |  9am – 5:30pm
Sell-a-Bration Happy Hour  |  March 6, 2022  |  5:30pm – 6:30pm

Click HERE for the full schedule!

Arizona Grand Resort & Spa Phoenix, AZ United States  |  Get Directions

Event Registration Options

Option 1:
General Registration

Member: $549
Non-Member: $649

Includes: Registration (Night out or pre-con can be added separately)

Option 2:
Best Value Bundle

Member: $656
Non-Member: $746

Includes: Registration, Night Out, 2 lunches during the conference

Option 3:
All-Inclusive Bundle (ENGLISH)

Member: $746
Non-Member: $856

Includes: Registration, Night Out, 2 lunches during the conference, Pre-conference course (ENGLISH)

Option 3:
All-Inclusive Bundle (SPANISH)

Member: $746 USD
Non-Member: $856 USD

Includes: Registration, Night Out, 2 lunches during the conference, Pre-conference course (SPANISH) 

Pre-Conference Course

Pre-Conference Corse

Digital Marketing: Build Your Client Relationships by Branding Your Business Across all Platforms (ENGLISH ONLY)
Friday, March 4, 2022  |  9am – 5pm  |  Instructor: Kim Cameron, CRS

Having a solid and recognizable brand sets you apart for your competition, and creating that brand doesn't need to be a daunting task! Whether you're a new agent looking to strike out on your own, or an experienced one looking for a refresh, learn tips and tricks to bring your branding to new heights. With a hot market and more agents joining the ranks than ever before, now is the perfect time to rethink your marketing approaches.

Members $150 | Non-Members: $180


Succeeding in the Luxury Home Market (SPANISH ONLY)
Friday, March 4, 2022  |  9am – 5pm  |  Instructor: Fernando Garcia Erviti

Developing the market expertise and savvy customer service skills necessary for success in the luxury home market can be challenging. Join us to  learn how you can  break into the luxury market and develop a strategy for continues success with valuable tools that will help you successfully differentiate your business. From the 7 step process to breaking into the luxury niche to a review of advanced negotiation tactics common to the luxury market, the Fernando will help you set your business apart.

Members $150 | Non-Members: $180



Night Out

Saturday, March 5, 2022  |  6pm-8pm
Food Truck Fiesta! Taste the various flavors of the local food scene under the beautiful Phoenix sky. There will be plenty of food, fun and entertainment and most importantly meaningful connections and memories made.

All: $150 each


Lunch Voucher

Purchase of this voucher includes 2 lunch meals during the conference. The combo meal includes:
   Choice of wrap, salad, hot dog or hamburger
   Chips, cookie and beverage (soft drink or bottled water)

All: $30 each

Arizona Grand Resort

Hotel reservations

Arizona Grand Resort & Spa, Phoenix, AZ 

Room Rate - $274 + tax single/double. Additional fee of $25 per person per night for any adult over 2 people. There is no resort fee. Additional fee applies for access to the Oasis Water Park. Reservation Cut-Off Date – February 7, 2022

It is my can't miss event...

It is my can't miss event of the year. Great education during the day and fantastic get togethers in the evening. Nobody cares what brokerage you are with. This is about helping us be better at what we do. 

Jerry Moscowitz, CRS

Smaller class size...

Smaller class size enables more interaction. Sell-a-bration solidifies referrals. Best family ever.

Barbara Dudeck, CRS 

If I could only go to one...

If I could only go to one conference annually, it would be Sell-a-bration! Top notch education, the best of the best agents sharing everything they know, and unbeatable networking! Just go sign up!

Kelli Greentree Hillmar, CRS


Interested in sponsoring or showcasing your organization at Sell-a-Bration 2022 this March 4-6 in Phoenix, AZ?

Contact RRC Business Development at or 312-321-4443.


Exhibitors and Sponsors

Safety Protocols

Click here to learn more regarding the safety protocols set in place for Sell-a-bration.

Cancellation Policy

All Sell-a-bration related cancellations (including  Pre-Conference course cancellations) must be made in writing by way of email to Documentation may be requested to legitimize the request, and the Council has the right to review each individual situation wherein a cancellation is requested. Final decision is up to the discretion of the Council.

Cancellation of 2022 Sell-a-bration conference registrations will be assessed a $100 administrative fee up until January 3rd, 2022. No refunds will be provided after January 3rd, 2022. Registrations for this event are non-transferrable.

RRC Night Out Tickets and lunch tickets are non-refundable (unless purchased as part of a bundle deal).

Tax Deductions

The Internal Revenue Service may permit an income tax deduction to U.S. residents for expenses (including registration fees, travel costs, meals, and lodging) incurred in pursuit of continuing professional education. Consult your tax adviser for details.

  • Future Sell-a-bration Meetings

Check out some photos from the last time we were at the Arizona Grand Resort & Spa