Sell-a-bration/Annual Conference


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Sell-a-bration 2021 Update

The Council has decided to cancel the Sell-a-bration 2021 conference event originally scheduled for February 1-2nd. In its place, we will host a one-day virtual Sell-a-bration event Thursday, February 11th, more details to come on this.

We will also be holding a SAB Reconnect event on August 17-18th at Harrah’s Lake Tahoe Hotel.

We feel that for the health and safety of our members and staff this is the best decision, and we are looking forward to connecting with everyone in-person again! Nashville is now on the schedule for Sell-a-bration 2025.

Please note:

Anyone already registered will receive an updated confirmation by October 31st via email. They will automatically be transferred to both events (virtual and in-person). If requesting a change or refund, please contact customer service via email at no later than December 15th.

We will not have a VIP program for these events. Anyone who upgraded to VIP will automatically have this portion of their registration transferred to a Night Out ticket. Those individuals will also be notified by email. If you registered for both you will be receiving a refund for the VIP portion.

About the Virtual Event

Date: Feb. 11, 2021

Location: Anywhere you'd like

Estimated Attendance: 1,000 CRS Designees & top-producing REALTORS®


Standard Registration:
Members: $99 | Non-Members $149

About SAB Reconnect in Lake Tahoe

Date: August 17-18, 2021

Location:Harrah's Lake Tahoe Hotel

Estimated Attendance: 1,000 CRS Designees & top-producing REALTORS®


Standard Registration:
Members: $399 | Non-Members $449

Night Out Tickets:
All: $125 each

Pre-Conference Course Registration:
Members: $125 | Non-Members $150

  • Future Sell-a-bration Meetings

Why Attend?

World-Class Education

The annual conference includes a full slate of education! The estimated 40 breakout sessions will fall into a number of tracks to help you make the most of your time at the conference, and we will also have two great keynote speakers to get you pumped up at the start of each day and give you great ideas to take back home.

Networking and Activities

Sell-a-bration attendees take advantage of a wide variety of networking activities and opportunities, along with optional events such as the popular CRS Night Out. Don't miss this opportunity to network with friends and make new ones. You will leave with the knowledge, resources and contacts to be successful in your business.

One-of-a-Kind Exhibit Hall

Connect with dozens of organizations dedicated to residential real estate's latest tools, services and resources. It's a one-stop opportunity to find business solutions and more.

Pre-Conference Course

Join us in Lake Tahoe for this newest addition to the Council's Negotiation Curriculum, Negotiations 2.0 featuring CRS Instructor, Dale Carlton, Jr. Getting to an agreement is more complex than ever, but there are even more tools available  to help you go well beyond the Win-Win approach. From identifying your strengths in negotiation to ascertaining your clients true objectives, this course will take your negotiations to the next level.

Sponsors & Exhibitors

Prime exhibitor and sponsorship packages go quickly, so don't delay! Please contact RRC Business Development at (312) 321-4443 or

Book Your Hotel

Get discounted room rates when you stay in our block at Harrah's Lake Tahoe Hotel

RRC room block will be available soon, please check back at a later time.
Harrahs Lake Tahoe

Cancellation Policy

All Sell-a-bration related cancellations (including Pre-Conference course cancellations) must be made in writing by way of email to Documentation may be requested to legitimize the request, and the Council has the right to review each individual situation wherein a cancellation is requested. Final decision is up to the discretion of the Council.

Cancellation of Sell-a-bration conference registrations are permissible up until December 15, 2020 - no administrative fee will be assessed. No refunds will be provided after December 15, 2020. (Updated as of October 16th, 2020 in response to event changes).

In the event you cannot attend, you may request to transfer your registration to another person. The last day to make this request in writing, is December 15, 2020.  Any requests to transfer after this date will not be permitted.

RRC Night Out Tickets and VIP Upgrades are non-refundable.

Tax Deductions

The Internal Revenue Service may permit an income tax deduction to U.S. residents for expenses (including registration fees, travel costs, meals, and lodging) incurred in pursuit of continuing professional education. Consult your tax adviser for details.