Sell-a-bration/Annual Conference


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Sell-a-bration 2021 Update

The Council has decided to cancel the Sell-a-bration 2021 conference event originally scheduled for February 1-2nd. In its place, we will host a one-day virtual Sell-a-bration event Thursday, February 11th, more details to come on this.

We will also be holding a SAB Reconnect event on August 17-18th at Harrah’s Lake Tahoe Hotel.

We feel that for the health and safety of our members and staff this is the best decision, and we are looking forward to connecting with everyone in-person again! Nashville is now on the schedule for Sell-a-bration 2025.

Please note:

Anyone already registered will receive an updated confirmation by October 31st via email. They will automatically be transferred to both events (virtual and in-person). If requesting a change or refund, please contact customer service via email at no later than December 15th.

We will not have a VIP program for these events. Anyone who upgraded to VIP will automatically have this portion of their registration transferred to a Night Out ticket. Those individuals will also be notified by email. If you registered for both you will be receiving a refund for the VIP portion.

Sell-a-bration® Re-Connect

SAB-21 Re-Connect Virtual & Live

Event Schedule | February 11, 2021

Times are Central Standard Time (CST).

9:00 AM - 9:10 AM Celebrity Guest Welcome (video) & Emcee Brian Copeland Welcome 
9:10 AM - 10:00 AM Opening Keynote: Bring Your A-Game to Your End Game
Diane Allen
10:00 AM - 10:15 AM Vendor Exchange
Emcee: Brian Copeland
10:15 AM - 10:45 AM Break
10:45 AM - 11:15 AM Breakout:  He Said, She Said
Alexis Bolin, CRS
Breakout:  10 Ways to Become Known in your Community
Kelly Catallo, CRS
11:15 AM - 11:45 AM Break
11:45 AM - 12:15 PM Breakout:  Know Your Numbers
Kim Cameron, CRS & Rich Sands, CRS
Breakout:  Getting the Seller's Attention!  Multiple Offer Strategies for Buyers
Monica Neubauer, CRS
12:15 PM - 12:30 PM Break
12:30 PM - 1:00 PM Vendor Exchange
Emcee: Brian Copeland
1:00 PM - 1:30 PM Break
1:30 PM - 2:00 PM Breakout: TBD Breakout: Building Resilience into your business plan
Addie Owens, CRS
2:00 PM - 2:20 PM Break
2:20 PM - 2:50 PM 10 Principles behind Great Candidates and Hiring Manager Experiences
Lisa Marshall
2:50 PM - 3:15 PM Break
3:15 PM - 4:15 PM Vendor Exchange & CRS Talks
Emcee: Brian Copeland
4:15 PM - 4:30 PM Break
4:30 PM - 5:00 PM Happy Hour

Sell-a-bration® Re-connect | Live


Establish new contacts & grow your referrals

Best in class education for you to lead the market

Expand your brand & grow your techniques 

Why Attend

Sell-a-bration®, is the only event in the industry that is specifically for CRS Designees, candidates, and those interested in improving their business through world-class education and networking. Join hundreds of top-producing REALTORS® who are seeking to improve their business and increase their referral networks. Build new connections and learn fresh strategies that will have an immediate impact on your business.

About Live Event in Lake Tahoe

Date: August 17-18, 2021
Location: Harrah's Lake Tahoe Hotel

Hotel Reservations: Harrah's Lake Tahoe | Harvey’s Lake Tahoe


Standard Registration:
Members: $399 | Non-Members $449

Night Out Tickets:
All: $125 each

Pre-Conference Course Registration:
Members: $150 | Non-Members $180

Safety Protocols 

The ways in which we gather have changed since the outbreak of COVID-19. With scientists at the Centers for Disease Control and Prevention predicting pandemic fallout through 2021, it’s important to take precautions for everyone’s safety while traveling to and attending Sell-a-bration® Re-connect Live in Lake Tahoe.

  • Getting There

  • Latest updates on the state of Nevada's COVID-19 Mitigation Measures

Pre-Conference Course

Join us in Lake Tahoe for this newest addition to the Council's Negotiation Curriculum, Negotiations 2.0 featuring CRS Instructor, Dale Carlton, Jr. Getting to an agreement is more complex than ever, but there are even more tools available  to help you go well beyond the Win-Win approach. From identifying your strengths in negotiation to ascertaining your clients true objectives, this course will take your negotiations to the next level.

Sponsors & Exhibitors

Prime exhibitor and sponsorship packages go quickly, so don't delay! Please contact RRC Business Development at (312) 321-4443 or

Book Your Hotel

Get discounted room rates when you stay in our block at Harrah's Lake Tahoe Hotel

RRC room block will be available soon, please check back at a later time.
Harrahs Lake Tahoe

Join us for the Sell-a-brationⓇ Re-connect Live @ Lake Tahoe

Cancellation Policy

All Sell-a-bration related cancellations (including Pre-Conference course cancellations) must be made in writing by way of email to Documentation may be requested to legitimize the request, and the Council has the right to review each individual situation wherein a cancellation is requested. Final decision is up to the discretion of the Council.

Cancellation of Sell-a-bration Re-Connect conference registrations will be assessed a $50 administrative fee up until April 30th, 2021. Between May 1st and June 30th, a $150 cancellation fee will be assessed. No refunds will be provided after June 30th, 2021

In the event you cannot attend, you may request to transfer your registration to another person. The last day to make this request in writing, is June 30th, 2021. Any approved transfer requests will be assessed a $50 administrative fee that must be paid before the request is finalized. Any requests to transfer after this date will not be permitted.

RRC Night Out Tickets and VIP Upgrades are non-refundable.

Tax Deductions

The Internal Revenue Service may permit an income tax deduction to U.S. residents for expenses (including registration fees, travel costs, meals, and lodging) incurred in pursuit of continuing professional education. Consult your tax adviser for details.

  • Future Sell-a-bration Meetings

Recordings for Sell-a-bration® Re-connect Virtual are now available