Foundations of Negotiations
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Superior communication skills are a core requirement for successful real estate agents, and at no time is communication more critical than during negotiations.
Your performance during negotiations will stick in your clients' minds and often serve as a key differentiator. The goal of this course is to provide a solid start to the negotiation process for residential real estate professionals. What are the concepts of negotiating? How will you lead the negotiation? Who are involved? What are your goals?
Whether you are negotiating a listing contract with a seller or the price of a home with a buyer, your negotiation skills directly influence the results you get.
Course learning objectives:
- Illustrate the basic concepts of the negotiation process
- Address initial client contact and expectations
- Identify client interests by using effective questions and listening techniques
- Define the people involved in the negotiation
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