News Details

Steve Sims to Speak at RRC's Sell-a-bration 2019

Apr 27, 2018
Contact: Michelle Huffman
               (312) 321-4428

For Immediate Release            

(Chicago, IL, April 26, 2018) -- The Residential Real Estate Council (RRC), formerly the Council of Residential Specialists, announced today that Steve Sims, creator of Bluefish, internationally known luxury concierge business for the rich and famous, will be a keynote speaker at its annual Sell-a-bration conference, Feb. 1 - 3, 2019 at Caesars Palace in Las Vegas.

Sims, author of the bestseller “Bluefishing: The Art of Making Things Happen,” is an expert marketer whose bold philosophy strives to “make the impossible possible” with an aggressive plan to effectively communicate and ultimately achieve remarkable results.

Sims’ company, Bluefish, delivers the highest level of personalized travel, transportation and cutting-edge entertainment services to celebrities, corporate executives, professional athletes and others interested in living life to its fullest. Extraordinary experiences that Sims and his Bluefish team have made possible include: making a submarine trip to the Titanic; taking private cooking lessons with the world’s finest executive chefs; trekking on a luxury safari in Serengeti; singing live on stage with legendary rock band Journey; and much more.

“We are delighted to have Steve Sims speak at Sell-a-bration,” says Lana Vukovljak, CEO, RRC. “Steve achieves results that others can’t imagine possible and doesn’t stop until he reaches his goal. His message of personal perseverance is certain to inspire our audience of Certified Residential Specialists, who are among the top 3 percent of REALTORS® and regularly face and overcome obstacles to achieve success.”

Sell-a-bration is one of the largest and most important education and networking events for residential REALTORS®, drawing real estate professionals from across the country and internationally for two and a half days of unparalleled networking opportunities, business-building strategies and insight from top real estate agents and industry leaders.

Sell-a-bration is an outstanding platform for anyone interested in world-class real estate education and networking. The annual event attracts more than 1,200 top-producing REALTORS® seeking to improve their business and increase their referral network.

Registration is now open for Sell-a-bration 2019. The Early Bird registration rate is $529 for members and $589 for non-members until July 13, 2019. Early Bird rates save attendees more than $200 over the price of full registration.

Sell-a-bration 2019 will feature more than 40 sessions including dynamic speakers, interactive workshops, lectures and panel discussions led by top-producing REALTORS® and subject matter experts. Conference attendees will interact with industry leaders, take away new business strategies and best practices and network with other successful agents.

About the Residential Real Estate Council

The Residential Real Estate Council, formerly the Council of Residential Specialists, is the largest not-for-profit affiliate of the National Association of REALTORS®. The Council is comprised of more than 33,000 members and supports them with education, networking events, practitioner developed tools and mentoring. It awards the CRS Designation to experienced REALTORS who have completed advanced professional training and demonstrated outstanding achievement in residential real estate.

For more information, go to or contact Michelle Huffman at or 312-321-4428.







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