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RRC Promotes CRS Designation in Zillow Group and Realtor.com Advertising Campaign

Jul 23, 2018 | By: Residential Real Estate Council
Contact: Stephanie Iannotta
              (312) 321-4416
              siannotta@crs.com
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For Immediate Release            

(Chicago, IL, July 23, 2018) -- The Residential Real Estate Council (RRC), formerly the Council of Residential Specialists, announced today the launch of a new advertising campaign promoting agents who earned the CRS Designation. The Designation is now featured in three distinct advertisements that launched in July on both the Zillow Group (which includes Zillow and Trulia) and Realtor.com websites.  

The focus of the campaign is to increase awareness of residential real estate agents with the CRS Designation and to explain why they are the best choice for consumers when they are making the decision to work with a REALTOR® in their area. 

The Council awards the Designation to experienced REALTORS® who have completed advanced professional training and demonstrated outstanding achievement in residential real estate. Currently, 3% of all REALTORS® hold the designation nationwide. Compared to the average agent, CRS Designees are more experienced, more educated and more successful.

“We know agents who earned CRS designation are simply the best, most qualified choice to guide consumers through a successful transaction,” said Anthony Priore, Chief Marketing Officer for the Residential Real Estate Council. “We’re thrilled to now bring that message directly to consumers at a time when it is relevant to them.”

Zillow Group advertising reaches two-thirds of the market share with four out of five U.S. homes being viewed on their website.  Nearly 160 million monthly visitors access Zillow Group brands with 50 percent planning to buy or sell. Realtor.com reaches 40 million visitors each month, with 38 average views per visitor. Each visitor also spends an average of 6.5 minutes on their website.

The power, prestige, and expertise of Certified Residential Specialists is now on display for all to see – from potential home buyers to home sellers to other real estate professionals.

Agents interested in obtaining the CRS Designation can learn more by visiting https://crs.com/designation or contacting RRC Customer Service at 1-800-462-8841.

About the Residential Real Estate Council

The Residential Real Estate Council, formerly the Council of Residential Specialists, is the largest not-for-profit affiliate of the National Association of REALTORS®. The Council is comprised of more than 33,000 members and supports them with education, networking events, practitioner developed tools and mentoring. It awards the CRS Designation to experienced REALTORS® who have completed advanced professional training and demonstrated outstanding achievement in residential real estate.