Meeting - Aptify e-Business

Meeting Information

Generational Marketing - Annual NAR Convention 2019
Wednesday, November 6, 2019 to Wednesday, November 6, 2019
Total Price:

In this one-day course, you will gain a deeper insight and appreciation of the unique characteristics, values and belief systems of each home buying generation, as well as their key buying/selling behaviors. Through a series of interactive discussions and activities, learners explore and practice proven methods to adapt to those behaviors and ensure successful outcomes. You’ll leave the course with a much better understanding of the marketing principles that best reach and move each generation, as well as the ability to apply your understanding to be prepared for interactions with each generation to capture and convert more business. 
Course Objectives

After successfully completing this course, learners will be able to:

• Identify the values and beliefs of each generation
• Adapt to the behaviors of each generation and reduce relationship tension
• Communicate effectively with each generation to ensure successful outcomes
• Discuss current national statistics and compare them to your local market
• Focus on a generational niche to streamline marketing efforts
• Demonstrate marketing strategies that capture the attention of each generation

Instructor: Mark Given, CRS

Date: Wednesday, November 6, 2019, 8:30 AM–5:00 PM

Location: Intercontinental San Francisco, Grand Ballroom C, Third Floor

888 Howard Street, San Francisco, CA

PRICE: $99.00 per CRS member or designee; $129.00 per non-member

For more information, please call (800) 462-8841 or email

Please note, this course is offered as a pre-con course prior to the NAR Annual Meetings and Expo.  You do NOT need to be registered for the meetings to take this class.

Cancellation Policy