Use Story to Succeed in Luxury Real Estate and Beyond

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Luxury real estate agents often face a divide of age, wealth, experience, etc. with their well-to-do clients. CRS Instructor, Jack Cotton details how to use the power of story in luxury listing presentations to bridge any gaps and create a sense of reverence for your brand and your service. He also covers how to create a story around the property, once you've won the listing, to draw in buyers and get it sold.

Meet Jack

Jack Cotton has worked continually in the real estate company he started in his college dormitory room 35 years ago. He didn't need to work for another broker to learn the business because he knew so much at the age of 21. He knew so much in fact that it took him 1 year, 2 months and 3 weeks to sell his first house.

In 2005, Jack sold his company to Sotheby's International Realty. He transitioned away from sales to growing, running, and managing the firm's Cape Cod offices while working with selected clients. In the three years after the acquisition, he did three new office start-ups for Sotheby's International Realty.

Luxury real estate agents often face a divide of age, wealth, experience, etc. with their well-to-do clients. CRS Instructor, Jack Cotton details how to use the power of story in luxury listing presentations to bridge any gaps and create a sense of reverence for your brand and your service. This webinar as presented by Jack on February 18, 2016.

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