Working with Sellers in a Market Shift: 7 Dos and Don'ts

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Since we have now entered a market shift, power is moving away from sellers and towards buyers. This webinar is designed to enable you to coach your sellers through the emerging market.

During a market shift, all the rules change. Unfortunately, those disadvantaged by the shift (in this case, sellers) take a long time to realize what is happening and often choose to make decisions that run contrary to the new reality. This webinar will give you the tools you will need to effectively coach your sellers through the new market realities and to a successful sale.

Meet Carl

CEO of The Medford Real Estate Team and part of the Keller Williams Network, Carl ranks among the top Realtors in the San Francisco Bay Area and was the Bay East Association of Realtor's 2019 Realtor of the Year. Awarded the title of Mayor for excellence in online content, he has written for numerous sources, including HomeGain and Trulia Pro Blogs. A featured weekly columnist author for, Carl also writes a weekly real estate column that appears in two local newspapers. Carl is a Gerson Lehrman Group council member and member of the Guidepoint Network, advising industry professionals on all things real estate.

Carl has been quoted in the Washington Post, Chicago Tribune, LA Times, San Francisco SFGate, Seattle Times, East Bay Times (Oakland), Kiplinger Personal Finance, Finance, New York Real Estate News, Mortgage Professionals of America, CRS Residential Specialist Magazine and more. He has also been interviewed on San Francisco's KPIX-5. Carl writes the weekly Real Estate Reality columns in the Castro Valley Forum and San Leandro Times newspapers and is a sought-after speaker at real estate events across the country. He has also taught CRS Webinars and was a breakout speaker at the 2019 and 2022 CRS Sell-a-brations.

In addition to being a REALTOR®, Carl is a licensed General Contractor. With his wife, he co-owns The Next Stage (, one of the largest professional staging companies in the San Francisco Bay Area, Rinnovo Home Renewal Solutions, a property prep company, and Atresco, LLC, a real estate investment company.

With the tagline, "Changing the world one home at a time," in 2021 The Medford Real Estate Team gave over $100,000.00 to charitable organizations that provide fresh starts in life.

Here are some takeaways you can expect from this recording:

  • Why the market has shifted and how to explain this to your sellers.
  • Critical mistakes to help your sellers avoid.
  • Proactive steps forward to help guarantee successful sales for your sellers.

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RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.