What is it about the power of stories that can help set us apart from competitors, better connect with (and persuade) our luxury clients, and ultimately make us more successful as luxury real estate experts? In this story-filled speech, Jack illustrates how agents can effectively use stories to be more compelling, unique, persuasive and successful in their interactions with luxury clients.
Attendees will learn how to use the story of the white-gloved Louis Viton associate to dramatically increase the effectiveness of their listing and pricing presentations.
The characteristics of the four categories of High Net Worth Individuals will be explained. You will learn how to use stories to connect with them regardless of their generational or wealth strata.
Jack Cotton has worked continuously in the real estate company he started in his college dorm room in 1974, accumulating decades of Luxury Real Estate experience. He has been involved in nearly every record-breaking luxury residential sale on Cape Cod, Massachusetts, over the past several years, either directly, or as coach to one of the agents involved. Jack is also a Certified CRS Instructor.
Stories are used extensively in the marketing of luxury automobiles, large diamonds and fine art sold at auction. This presentation shows agents how to harness the power of story in luxury real estate including how the three parts of a good story can be used to dramatically increase the effectiveness of luxury real estate presentations.
Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy: &
RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is
cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States,
and licensees are not responsible for any expenses incurred by the registrant due to cancellation.
Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be
refunded minus a $25 administrative fee. No shows will be charged the full registration amount.