Please note this recording is 2 hours and will count as 2 credits toward CRS Designation Maintenance.
Luxury homes and estates tend to be large, unique and often loaded with custom features. As a result, many are beyond compare as Luxury Sellers are quick to remind you: "Those comps aren't like mine!" This fast paced and intense two hour session will teach you a process for pricing Luxury Homes in a way that is more likely to gain "buy in" from High Net Worth Individuals. Further, this process and the techniques taught in this class will differentiate you from luxury competitors.
Agents who are seen as a commodity struggle in the real estate business and the higher you go in price point, the more this is true. You can set yourself apart by developing Luxury Real Estate Pricing Expertise. It is the skill most valued by owners of Luxury Real Estate and just as importantly, their gatekeepers. This course will teach you to obtain, promote and profit from Luxury Pricing expertise.
Jack Cotton has worked continuously in the real estate company he started in his college dorm room in 1974, accumulating decades of Luxury Real Estate experience. He has been involved in nearly every record-breaking luxury residential sale on Cape Cod, Massachusetts, over the past several years, either directly, or as coach to one of the agents involved. Jack is also a Certified CRS Instructor.
Takeaways you will get out of this recording:
- How to develop a multi-step pricing process that will guide you to uncovering the ideal go-to-market price for Luxury Listings in your market.
- How to use an Excel spreadsheet to compare the incomparable in a quantitative manner that increases wealthy seller's buy-in.
- You will learn how to overcome common luxury pricing objections.
- You will learn how to use your Luxury Real Estate Pricing expertise to actually get more listings by providing essential pricing advice to gatekeepers of wealthy clients.
Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy: &
RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is
cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States,
and licensees are not responsible for any expenses incurred by the registrant due to cancellation.
Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be
refunded minus a $25 administrative fee. No shows will be charged the full registration amount.