Secrets of Selling to Multicultural Clients

1 Credit cast Recordings
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What to Expect

Over one-third of all people in America are minorities and by 2045 they will be the majority. Studies show that minorities are more likely to buy a home than any other group. These could be your clients if you know how to meet the unique needs of those coming from different backgrounds.

If you want to increase your sales to people from different cultures don't miss this program. Watch this webinar recording and learn how to build trusting relationships with clients from any culture and will also help you to overcome cultural differences with all clients regardless of their background.

Meet Michael

Michael Soon Lee, DBA, CRS, has been a real estate broker for over thirty years. He is a nationally-recognized speaker and multicultural consultant who appears regularly on national television. Dr. Lee is the author of nine books including, "Cross-Cultural Selling for Dummies" and "Black Belt Negotiating". He is often called as an expert witness in court cases where culture is an issue.

After viewing this webinar recording, here are some takeaways you get out of this:

  • Why many people don't want to work with an agent from their own culture.
  • How to build instant rapport with multicultural clients.
  • How cultural beliefs can impact a real estate transaction.
  • Why some groups have to negotiate every aspect of the transaction and how to handle this practice.
  • Obtaining endless referrals from multicultural clients.

Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy: &

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.


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