8 Steps to Break into the Luxury Market

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This recording will explain what properties are typically considered luxury (varies per market). You will learn the ways a luxury home seller or buyer is unique and what their expectations are. Anthony will show you what needs to be done to increase your average sales price. There is usually less competition in the higher price point since agents can be intimated by it, but Anthony will give step by step guidelines of how to break into the market and thrive.

If you are breaking into the luxury market (considered the top 20% of the market) and you are not sure what you need to do, this is the seminar for you. It can be intimidating for an agent to sell high-end homes and this seminar will go step by step on how to get the listing to how to market it once you get it.

Meet Anthony

Anthony Marguleas, the owner of Amalfi Estates, has established a legendary reputation in the industry. Founded in 1995, Amalfi Estates is one of California's leading independent Real Estate companies. Its team members are dedicated to going above and beyond for their clients and community. In 2022, The Wall Street Journal ranked them as one of the top 10 teams in the nation out of over 2 million agents and teams. An internationally recognized philanthropist and expert in real estate, Marguleas has sold over $2 billion in properties and is known for his creativity with marketing, publicity, and technology to sell some of the best properties, including his recent $63.1 million record-breaking sale of the Hearst estate, the most expensive home in the country to sell at auction.

In addition, Marguleas holds several professional designations, including Certified Luxury Home Marketing Specialist. He is a top negotiator, having completed the Advanced Negotiations class at Harvard Business School and the KARASS seminars negotiating course, translating into millions of dollars in savings for his clients.

Marguleas is an incredibly sought-after speaker, panelist, and educator at industry conferences. Since 2004, he has guest lectured on real estate negotiations and contracts to thousands of students for UCLA's real estate principles class. Marguleas has also been cited as an expert for publications and broadcasts, including Architectural Digest, Barron's, Bloomberg, Extra's "Mansions & Millionaires," Forbes, Mansion Global, MSN, People, Robb Report, The Hollywood Reporter, The Real Deal, USA Today, The Wall Street Journal, Yahoo Money, and Yahoo! Finance.

Marguleas obtained a bachelor's degree in business administration from the University of California, Riverside, where he received the Outstanding Alumnus Award. He later attended USC's Masters in Real Estate Development and Finance program. Marguleas resides in Pacific Palisades with his wife, Sue, and their four children.

Marguleas has always believed in giving back to his community as a family man and community leader, so he created his life-changing give-back program seven years ago. With every home sale, Amalfi Estates gives 10% of its net commission to one of six charities: Make-a-Wish, Wags and Walks, The American Cancer Society, The People Concern (to help alleviate homelessness), Homeboy Industries, and Heal the Bay. He and his fantastic team have been fortunate to have donated over $2,000,000, helping 50,000 families since 2015.

Here are some takeaways you will get out of this webinar recording:

  • What steps are needed to get your 1st luxury listing or buyer?
  • Best referral sources for luxury Buyers and Sellers.
  • Key marketing pieces for the luxury market.
  • How to leverage your 1st listing to get even more luxury listings.

Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy: &

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.


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