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  • How to manage Facebook Click-to-Messenger ad leads right

    Dec 07, 2017
    One of the main advantages of Click-to-Messenger ads -- compared to traditional landing pages or opt-in forms -- is that they allow you to instantly engage a lead on the Facebook Messenger platform ...
  • Realtors scale up good deeds in disaster-torn communities this holiday season

    Dec 07, 2017
    Every Christmas Eve, Houston Association of Realtors' chair Cindy Hamann drops off a blanket and a bottle of wine to several random and very thankful homeless people in downtown Houston. Realtors like Hamann are doing wonderful deeds all over the country this holiday season, but for those in real estate recovering from natural disasters, projects meant for giving back are being executed on a larger scale than normal ...
  • CertifID wants to save you from becoming a wire fraud victim

    Dec 07, 2017
    CertifID was founded by the owners of Sun Title in Michigan after their company fell victim to wire fraud. In their effort to demonstrate how easy it is to have money sent without proper verification, or at least without people noticing irregularities, the company founders showed me confirmation that they were able to wire money to "Winnie the Pooh" without anyone blinking ...
  • Real estate daily market update: December 7, 2017

    Dec 07, 2017
    All the latest real estate market news ...
  • Compass nabs $450 million in largest real estate tech investment in U.S. history

    Dec 07, 2017
    Humongous breaking news this morning for Compass, the white-hot real estate tech company: it just received a $450 million investment from SoftBank Vision Fund ...
  • Understanding real estate data can future-proof your business — here’s how

    Dec 07, 2017
    If you haven't yet figured out that data is a commodity, and that real estate data in particular is one of the hottest commodities around, then you've got some catching up to do in order to ensure you know what threats are emerging within and outside the industry and how you can best defend against them ...
  • Connect/Reflect: Leave your comfort zone, change your life

    Dec 06, 2017
    Digital strategist and marketing consultant Tara Christianson knows a few things about how lives can change at Inman Connect (January 22-26, 2018, Marriott Marquis Hotel, Times Square). Not only did she get engaged on stage, but she has grown her network, her friends and her business in incredible ways at the event over the years. We were fortunate enough to recently spend some time with Tara to ask her about her journey, and to get some tactical advice on how to get the most out of the conference ...
  • SoCal real estate community reeling from rare December wildfire

    Dec 06, 2017
    Some 27,000 people have been evacuated from their homes in SoCal's Ventura county with 150 structures destroyed, so far... ...
  • Scott Durkin promoted to president at Douglas Elliman

    Dec 06, 2017
    Last night Barbara Corcoran cooked Scott Durkin, the newly named president of New York City brokerage Douglas Elliman, his favorite dish -- a pot roast -- to celebrate his promotion ...
  • Real estate hires and promotions: December 2017

    Dec 06, 2017
    Fall 2017 is witnessing an array of real estate industry hires and promotions. Who’s making moves? Which businesses are bringing in new blood or creating fresh positions? Here’s a rundown of some recent HR news across the board ...
  • Diminishing returns: Are brokers becoming irrelevant?

    Dec 06, 2017
    Am I relevant? If so, how do I stay relevant? If not, how do I become relevant? These are the questions many indie brokerage owners ask themselves.  ...
  • Shift happens: How does a brokerage keep up?

    Dec 06, 2017
    John Turpin (Turpin Realtors), Sean Becker (Sean Z Becker Real Estate) and Tamela Ekstrom (Haven Real Estate and Design) are three indie brokerage owners who've let the market guide them to success. Listen in to hear how they identified shifts in the market and what they did to make the best of those shifts and yield growth and returns ...
  • Should you use emojis when communicating with clients?

    Dec 06, 2017
    Should you use emojis? What did your gut tell you when you first read the question? My immediate response was, “it depends.” Even now, my stance hasn’t changed, as any action you take should ultimately focus on your particular target ...
  • How to attract quality real estate agents to your team

    Dec 06, 2017
    Real estate team leaders all want to attract the best talent possible. History tells us that the easiest way to do that is to provide more leads, better commission splits and less required meetings ...
  • My $200k lesson: 3 relationship-building tips for agents

    Dec 06, 2017
    Just recently I had a setback, an insight that made me stop and question myself. It allowed me to set a new professional bar -- and it cost me nearly $200k ...