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    How to Wow Sellers with Your Pre-Listing Package

    Nov 14, 2016
    During a brainstorming session with a colleague, we discussed the emotion and awe many Apple customers have when they unbox a new Apple device. Every detail of the packaging is thought out and oozes premium. I wanted to create a similar experience for my...
  • Mortgage

    Advise Your Clients to Shop for Loans

    Nov 07, 2016
    Over 50% of homebuyers don’t shop to find the best interest rate for their mortgage. While a buyer would rarely purchase the first home they look at, they will accept the rate and terms offered by only one lender. While the borrower and the property...
  • Show and tell

    Do You Tell or Do You Show & Tell?

    Oct 31, 2016
    There is a saying that we remember 20% of what we hear, 30% of what we see, and 50% of what we see and hear. While this has never been proven, it makes perfect sense. So do you apply it to your listing presentations? If you just tell pote...
  • House resized

    Stage Your Listings to Look Move-In Ready

    Oct 24, 2016
    “Home staging has always been important, but it is now a dominant component in the housing market. I remove old furniture and put in newer, more contemporary furniture and stage everything to look as move-in-ready as possible. This is important beca...
  • letter

    Blurb Appeal Listings Sell Faster

    Oct 16, 2016
    “For every new listing I get, I invite the homeowner to write a letter to prospective buyers sharing what they love about their home. It helps me write a better listing description. If the homeowner appreciates certain features, then buyers are like...
  • clocks

    Why Time is of the Essence When Responding to Leads

    Oct 09, 2016
    “Eighty-eight percent of leads queried say that response time is extremely important when selecting their agent. You are five times more likely to make contact with a lead if you respond within the first five minutes as opposed to 10 minutes, and 10...
  • Dale.photographytip

    Selecting the Perfect Photo Can Help Sell the Home

    Oct 03, 2016
    “It’s important to understand how photos attract buyers to homes. The first photo doesn’t have to be the front of the house anymore. It could be a perfect kitchen, an exterior living space like a pool, or a close-up of the front door....
  • Big Rock Fishing Tour (2)

    Consider Sponsoring Local Events as Part of Your Marketing Tactics

    Sep 26, 2016
    Linking yourself to a popular local event can be a great marketing tool. For example, I've been the sole real estate sponsor of a sporting event that is popular in my local area. My name and logo are featured on the sleeve of the tournament T-shirt, w...
  • Interview_handshake

    Don’t Let Technology Replace the Human Factor

    Sep 19, 2016
    Never ever let the technology get in the way of the human factor. Mobile technology is very cool, but we’re in a people business. Know when to abandon the tech and focus on the face. Thanks to Matthew Rathbun, for another great tip. M...
  • 311-img_galleries_1620_28.jpg-Leader In Our Industry

    Why Pre-Listing Home Inspections Are Helpful in Today’s Competitive Market

    Sep 12, 2016
    The most stressful part of a sale for a seller is the unknown period of the inspections. Doing a pre-inspection is a great way to alleviate that stress. I tell them that if the buyer an inspector, they may find something else; that’s their job. Howe...