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    FREE CRS Member Benefit Webinar: Using D-I-S-C Profiles for Real Estate Team Roles

    Jan 10, 2017
    Do you know what motivates and drives each of your team members? Do you have the right people in the right roles? Leadership style and team dynamics are the keys to success, and being able to create a positive work environment can make or break your real...
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    Top 10 Ways Technology Can Ruin Your Real Estate Business

    Jan 10, 2017
    For many of us, technology has become a central part of our professional lives. If our email or business software goes down, our work comes to a halt and we’re at a loss on what to do next. While computers, mobile devices, social media, and other te...
  • websites

    Protect Your Business by Making Your Website ADA-Compliant

    Jan 09, 2017
    As soon as I learned about possible legal actions being taken against realtors due to the fact their websites are not compliant with the Americans with Disabilities Act, I started working toward making sure my web provider is ADA-compliant. The issue revo...
  • house

    The Future of Home Ownership Rates

    Jan 03, 2017
    Research, Trends and Perspectives from the Harvard Joint Center for Housing Studies (JCHS) Following the rise and fall in the homeownership rate over the past two decades, considerable uncertainty exists about the homeownership rate’s future trajec...
  • money

    Help Clients Manage Their Housing Expectations and Their Pocketbooks

    Dec 29, 2016
    For decades, the rationale on housing was to buy the biggest house you could afford. The advice I give my clients is to avoid purchasing beyond their means especially by anticipating a promotion, lottery winnings, or inheritance that often doesn’t c...
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    Tactics That Work with Know-It-All Clients

    Dec 19, 2016
    Know-it-alls are often people who want to seem smart. To defuse their defensive stance, I never say anything about being right or wrong. Instead, I boost the know-it-all’s ego by saying, ‘What a great point—let’s talk more about th...
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    Remind Clients of their Housing Goals

    Dec 12, 2016
    “Moving is a big deal for most people, and the fear of making a wrong decision is very real. Even the most logical, unemotional people will have a meltdown and hit the wall at some point in the process. I keep them on track by reviewing their reason...
  • distractions

    Consider being a full service, client-centered brokerage

    Dec 05, 2016
    We hire an appraiser and inspector at our cost to come evaluate houses; we pay for staging and we have a professional photographer and videographer on our staff. All these services have helped us become pros in our clients’ eyes. They see that we wi...
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    Using a CRM (Customer Relationship Management) Tool to Better Communicate with Clients

    Nov 28, 2016
    One of the main complaints people have about REALTORS® is that we don’t communicate enough. That doesn’t happen with me because my CRM software reminds me to call clients every ten days, send then a written report every week, and mail a ha...
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    Merging with a Complementary Business Can Help Broker/Owners Stay Active in a Less Demanding Role

    Nov 21, 2016
    After my long-time administrative employee and assistant left to pursue another business, I decided to merge my business with the independent business of my husband’s and his business associate. The transaction established the three of us as equal p...